Editorial LeadershipI lead editorial strategy and production for print and digital publications, shaping stories that engage audiences and elevate institutional voice.
Shidler Business Magazine — 75th Anniversary Issue
As editor-in-chief, I led the editorial vision and production of this expanded 75th anniversary issue, reaching a combined print and digital audience of more than 35,000 alumni and stakeholders.
I directed content strategy, developed long-form feature storytelling, and collaborated with design and institutional leadership from concept through final print distribution. The issue generated strong engagement and positive feedback across alumni, donors, and the broader university community.
Shidler Business Magazine — Roy Yamaguchi Feature
Led editorial direction and feature development for this issue highlighting renowned chef Roy Yamaguchi, showcasing a unique story for the TIM School following its return to the business college.
Oversaw content planning, writing, and cross-functional coordination to deliver a compelling, high-visibility feature that resonated with alumni and industry audiences.
FEATURE WRITINGI write feature stories and digital content that translate complex topics into compelling, accessible narratives—highlighting human impact across health, higher education, and community-focused work.
HMSA — Mayor Interview
Profiled Honolulu’s mayor, delivering a civic-focused feature that balanced public policy insights with accessible, community-centered storytelling.
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OSU — Mental Health Feature
Reported on student-athletes leading a mental health awareness campaign, exploring resilience and advocacy within collegiate sports.
DIGITAL
Ulupono — Chocolate Partnership
Highlighted a local agricultural partnership, telling a story of sustainability, collaboration, and Hawaiʻi-based food production.
Ulupono — Buy Local Newsletter
Wrote a consumer-focused piece encouraging local food purchasing, connecting everyday choices to broader economic and environmental impact.
Shidler Faculty Story — ʻŌlelo Hawai‘i classes
Profiled a faculty-led initiative bringing ʻōlelo Hawaiʻi into the workplace, highlighting cultural connection and community-building within an academic setting.
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Blue Zones Interview — Dan Buettner
Interviewed bestselling author and researcher Dan Buettner, translating Blue Zones insights into an engaging, accessible conversation on longevity and well-being.
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OSU Video Story — Pushing the Limits
Developed a multimedia story combining video and narrative to highlight student experiences and expand audience engagement through digital storytelling.
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CAMPAIGN STRATEGY & IMPACT
I lead and support integrated communications campaigns that align messaging, strengthen engagement, and deliver measurable results.
Shidler Strong Campaign
Core communications lead for a multi-channel campaign supporting students during COVID-19. Contributed to campaign messaging, storytelling, and website content, helping drive more than $562,000 in fundraising.
I collaborated with cross-functional teams and leadership stakeholders to develop messaging that connected urgency, community, and impact during a critical moment.
Role: Communications strategy, content development, and website storytelling
Scope: Multi-channel campaign (web, email, donor communications)
Impact: $562K+ raised to support students, programs, and college initiatives
EMAIL & AUDIENCE ENGAGEMENT 
I lead and support integrated communications campaigns that align messaging, strengthen engagement, and deliver measurable results.
Recent Alumni Trivia Night Campaign
Promoted a targeted alumni engagement event through a segmented email campaign designed to drive participation and connection.
Sent: 3,180
Open Rate: 48.6%
Click Rate: 3.8%
Japan Alumni Event
Developed a focused outreach email for an international alumni audience, driving strong engagement within a smaller, targeted group
Sent: 314
Open Rate: 58.3%
Click Rate: 3.2%
Shidler Employee News — Summer 2025
Produced an internal communications newsletter to inform and engage faculty and staff with timely updates and institutional news.
Sent: 258
Open Rate: 78.7%
Click Rate: 7.8%